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Pop-ups have been very, very good for Rothmans. A rotating series of events has proven to be a successful strategy for the New York City-based men’s specialty store as it works to differentiate itself from its competitors while also offering customers something new. In the past, the store has featured Peter Millar, David Donahue and Psycho Bunny in its pop-up space. The latest iteration was with Selected Homme, a Danish brand with limited distribution in the U.S. The label is owned by Bestseller, a family-owned company from Copenhagen that has more than 20 fashion brands including Jack & Jones, Pieces...

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As a company, New York-based David Donahue has come a long way since its beginnings in 1972 as a maker of men’s jewelry. To show both existing and new customers just how much progress has been made in the past 45 years, the company will be hosting a month-long pop-up shop at Rothmans in Union Square, beginning with a swanky kickoff party on Thursday, October 19 – complete with appearances by former NHL players and NBC Sportscasters (and brand ambassadors) Anson Carter and Brian Boucher. “I know all we did was jewelry for the first 31 years, and then 14...

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  No need to trek to Manhattan to find the hottest trends for men. harry: A Rothmans Project opened a storefront in Bronxville last year. The shop serves as a platform for popular men’s store Rothmans to experiment and innovate with new brands, categories, and unique retail experiences. “It’s our laboratory,” says Rothmans CEO Ken Giddon. “We keep it small and nimble purposely, unlike our flagship in Union Square.” The merchandise at harry’s changes continually, and while the shop stocks familiar brands, like J Brand and Corneliani of Italy, it also carries more esoteric labels, like Nifty Genius and Culturata. Prices range...

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