In the Media
How men are reclaiming their wedding day style
“A lot of the goal I have when working with someone is you want that moment when a guy walks out of the store, in casual clothing or sportswear, and sees himself in a new light,” Will Giddon (Director of Brand) says. “I think we have all had that moment when we look at ourselves and think, ‘Oh, this is what it looks like when I put myself together.’ Ideally, he has that moment before he puts on his wedding outfit for the first time. He realizes that a little bit of effort actually puts him in a position where he loves the way he looks and he loves the way he feels. Once you have that moment, you begin to take ownership over your own style.”
Ken's Clothing Tips for Your Wedding Day
Rothmans Co-Owner Ken Giddon has assisted in the outfitting of more than 1,000 weddings. Here are some of his key tips to make your big day go smoothly, and for you to look your absolute best.
How menswear retailer Rothmans has avoided the department store death spiral
"Many department stores and apparel retailers are facing industry headwinds. But one New York-based retailer has been able to buck the trend."
This NYC Menswear Institution Is Many-A Sports Broadcasters’ Secret To Dressing Sharp
"Whether you’re anchoring a sports segment or just wanting to show respect to those who see you every day, looking sharp is a key ethos for any guy. It’s about dressing for success and honoring the timeless tradition of men who valued appearance—just like our grandfathers did."
Rothmans, NYC’s fashion staple, wants to find the next wave of designers, customers
"Rothmans has been there for 98 years, and the Giddons are making sure it isn’t going anywhere. Outfitting anchors for new stations and national brands like ESPN and MLB TV is only part of their gig. The rest is ensuring that you can walk among those famous faces and look and feel as though you belong."
